Project Type:
Product Design
Visual Design
Prototyping
Client:
Netflix
My Roles:
UI Designer
Prototyper
Teammate:
Duration:
Jun 22- Jun 26, 2020
(46 hours)
Tools:
Adobe XD
Photoshop
Illustrator
Block Binge is a desktop extension that makes viewing with other easier.
Block Binge revolutionizes movie nights by seamlessly integrating viewers' contacts and streaming services. This innovative platform enhances watch-parties with live streaming content accompanied by audio, text, and video chat functions. Moreover, it offers an eclectic bookmarking feature, making gatherings casual and enjoyable. Users can now connect with faraway friends, local buddies, or even join newfound Star Trek enthusiasts, eliminating solitary experiences. Key features of this desktop app include personalized content recommendations, an interactive calendar serving as a personal TV Guide, and public/private groups for sharing stories and reviews.
COMPETITION Introduction:
Netflix collaborated with Adobe for the College + Netflix Creative Jam to support the creation and promotion of stories that foster global connections and cultural exchange. Participants were tasked with designing a third-party desktop website or app within a strict 46-hour timeframe. The goal was to provide a platform where users can come together as a community to celebrate and share authentic stories, promoting a sense of togetherness and communal experiences.
Solution:
Our aim with this design is to enable families and friends to make the most of this platform and share their enjoyment of beloved TV series and movies. To foster deeper engagement, we have incorporated several ideas, including:
Enhancing content discovery by connecting users with a wider range of diverse content, cultures, locations, and topics.
Building anticipation through scheduled watch parties and pre-event discussions.
Allowing users to create and share lists of their favorite content and content creators.
Highlighting and allowing users to make notes on favorite lines, chapters, and characters.
Sketches
Moodboard:
Branding Concept
The interface design draws inspiration from a movie theater ambiance. With a minimal dark theme, the interface ensures a comfortable viewing experience while keeping the spotlight on the streamed content. By leveraging Material Design principles, we have established a cohesive design system that not only enhances the user interface but also strengthens our brand identity.
Color
Typography
Final Design
Retrospective
Designing my inaugural desktop app was an incredible learning experience. Initially, it posed a challenge to effectively arrange and distribute information, as I had more space to work with compared to previous projects. However, with more time, I would have streamlined the subpages to ensure a seamless user experience, eliminating any potential confusion.